How to Master Law Firm Marketing

In this episode of the Law Practice Today podcast, we dive into the world of legal marketing with special guest Meranda Vieyra, the author of 'Connections' and owner of Denver Legal Marketing. Meranda, a non-lawyer with decades of experience in selling legal services, shares her insights on the importance of personal connections, effective marketing strategies, and the journey of transforming her extensive experience into a comprehensive guide for law firms. Whether you're a solo practitioner, part of a small firm, or running a larger practice, Meranda's advice on client acquisition and marketing will help you build a sustainable and successful law practice.

00:00 Introduction: The Personal Touch in Legal Services
00:35 Welcome to the Law Practice Today Podcast
01:14 Introducing Our Guest: Meranda Vieyra
02:07 Meranda's Background and Experience
04:28 The Importance of Passion in Legal Marketing
06:04 Challenges and Strategies in Legal Marketing
07:23 Writing the Book: From Experience to Publication
10:03 The Structure and Utility of the Book
13:01 Where to Find the Book and Final Thoughts